With over eleven years of achievement in Direct Response, Michaella’s extensive background in marketing, team management, sales and operations has earned her a reputation as one of the Direct Response Industry’s true experts.
Michaella’s background with technology companies such as IBM and NetDelivery firmly established her in the high tech arena. It was completely by circumstance that she was hired to guide a Denver based company in establishing an eCommerce sales channel as an aggregate to their traditional marketing efforts. That company, Video Professor, has since become one of the most established, successful companies in the Direct Response world. As a result of her success at Video Professor, it wasn’t long before other Direct Response companies sought her out to help them create strategic marketing and sales plans that would add additional revenue and value to their companies. Since then, Michaella has successfully developed strategic and groundbreaking direct response campaigns for Fortune 500 companies and infomercial leaders alike. Having hands-on management experience in almost every aspect of a campaign, Michaella brings a unique skill set and expertise to each and every client.
She most recently served as Director of Sales for LiveOps, one of the most successful and innovated telesales centers in the industry. Prior to that, she served as Vice President, Direct Response Vertical for Westgate Financial and Chief Operating Officer for Mindstorm Technologies. Michaella holds a Masters degree in Business Administration and an undergraduate degree in Behavioral Genetics.
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